Illustration | Marketing
I've been designing t-shirts for the past 6 years and over-time taken note of the impact a custom illustration can have on building brand recognition in the community. I've heard people say, "Oh, cool shirt dude, what's that brand" or better yet, "Woah, nice shirt! I would get that design tattooed!" There must be something interesting to say about consumers emotional connection with a brand illustration that can increase brand loyalty.
Here's a compilation of some of my favorite designs that I've made in 2020.
T-Shirts Create an Emotional Connection
People will, at least for the next 100 years, continue to purchase t-shirts from brands, organizations and people that make cool stuff. At the end of the day, illustrations serve to be an extension of a brand and can actually lead to an ROI for a business with the right designer.
Consider this: Custom t-shirts are the ultimate off-the-clock marketing tool. A well designed, badass t-shirt can encourage employees and customers to wear them anytime, anywhere, thus projecting a company into the community and building a more robust brand identity.
I am actively seeking to design more shirts for bigger companies, as well as, help smaller businesses go beyond a dope sticker. A t-shirt can go a long way and it all starts with a creative graphic artist on your team!