Brand Creation | Website Development | Experiential Design
Coastal Comforts Catering
Coastal Comfort's mission is to curate custom dining experiences for their guests. With a team of expert chefs and servers, the staff is prepared to make any next event unforgettable. The company is motivated by the opportunity to encourage community and cooking to intersect and harmonize. With a dedication to feature ingredients from local vendors, the brand aims to provide the freshest, nutritious ingredients that will be a highlight of any occasion. With the intention to provide an exciting Michelin star-restaurant quality experience in the venue of your choice, Coastal Comforts Catering is focused on challenging the status-quo. The brand's goal is to deliver value to our guests who will always enjoy a memorable dining experience.
Celebrating the Cuisine of Santa Cruz
I was brought onto the team to create an engaging design for their new website, highlighting their products and information about the company. I was also appointed creative freedom, which allowed me to dive deep into their brand and extract the visual elements I thought accurately represented the brand.
The principal purpose of the logo is to call attention, to identify the brand and give an edge amongst the competition. I created a clear and refined brand identity that represents the company's name and gives a subtle nod to its location in Santa Cruz, California with the wave.
The design language was built around consistent and refined typography, a generous use of stellar photography and accents of deep blue, coastal blue and sandy gray; all giving a sense of their location - the coast. This gave the company a way to define visually what the business symbolizes and helped them stand above the bustling atmosphere of other dining and restaurant services.
Launching a Refined Culinary Experience
In the course of approximately four weeks I designed all the materials for the brand and then worked closely with the culinary and operations team to make sure that its final form looked as intended.
The website is the major selling point, as in these unprecedented times of a global pandemic, digital marketing efforts must represent an extension of the brands service to potential customers. The goal was to make the website the only touch point a customer would need to make a choice about the service and hire the company.
“We hired Cameron to create our logo and website for Coastal Comforts Catering and we couldn’t be happier with the results. Cameron’s approach to design implementation is unique, creative, and professional; while his ability to incorporate our brand ethos into each piece of design made our company come to life. We highly recommend Cameron to anyone looking for professional brand development as well as graphic design work.” - Coastal Comforts Catering
After the project went live, I've stayed close with the team and continually lend my hand in design strategy and content deployment. From the initial scope, I delivered the following items:
- A brand guidelines and visual style guide for reference
- Stationery materials to pass out such as business cards, menu designs, letterheads and face mask designs
- A fully responsive website, ready to collect user information and serve the community.